Create Music Group is an independent music and entertainment company based in Los Angeles. VRTCL is a digital marketing agency specializing in TikTok and short-form content strategies for music and brands. It is a subsidiary of Create Music Group and focuses on leveraging social media trends, influencer partnerships, and viral campaigns to promote songs, albums, and other digital content.

As a Music Marketing Intern at Create Music Group, I collaborated with VRTCL on TikTok music campaigns that helped songs chart on both TikTok and Billboard. I sourced influencers for campaigns, devised creative strategies to spark viral trends on TikTok (such as dances or challenges tailored to each song), and analyzed streaming and chart performance to assess impact.