Who is Keyla Aldana?

Keyla Aldana (she/her) is a Salvadoran-Guatemalan entertainment marketer, digital community builder, and music industry professional based in Los Angeles, CA. Most recently, she was the Social Media Marketing Intern for The Recording Academy, the non-profit behind the GRAMMY Awards.

Keyla specializes in all things social media strategy, from content creation and audience engagement to data analysis and campaign execution. With nearly seven years of experience since the age of 14 running a successful Harry Styles fan account (700k+), @harryflorals, she has cultivated a deep understanding of online communities and fan engagement. Her passion lies in leveraging social media to foster meaningful connections between artists and audiences while driving brand growth. 

Keyla is set to graduate from the University of California, Irvine in June 2025 with a Bachelor’s in Business Administration. Featured in Vogue for her fan account’s work in community building, Keyla aims to continue making an impact in the entertainment industry through combining creativity with data-driven insights to amplify brand presence and drive impactful conversations in the digital space.

→ HER ETHOS REVOLVES AROUND STORYTELLING, AUDIENCE ENGAGEMENT, & DIGITAL STRATEGY AT THE INTERSECTIONS OF MUSIC, CULTURE, AND COMMUNITY.  

When she’s not working, Keyla enjoys spending time with family, friends, exploring new music, discovering emerging artists, going to shows, and staying up-to-date with the latest industry trends.